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Workforce
United States
As a nation, we need to replace the pervasive negative stigma of CTE with positive images as a primary path towards good jobs, not an alternative path associated with concepts of "lesser" and "menial." This project will bring awareness and "message discipline" to how career technical educators and supports talk about and present CTE, eradicating the old stereotype and, over time, replacing it with a new, more aspirational identity. Such discipline and awareness are a necessary first step to correct social biases that impede students from entering and thriving in CTE programs and graduating into self-supporting careers.