Manufacturing USA® Brand

Brand Name

Manufacturing USA^®

MFG USA – abbreviated form when space is limited (largely for social media)

These replace the former name, the National Network for Manufacturing Innovation.

Boilerplate – Long

Manufacturing USA^® helps secure U.S. global leadership in advanced manufacturing through large-scale public-private collaboration on technology, supply chain, and advanced manufacturing workforce development. The network includes the U.S. Departments of Commerce, Energy, and Defense, their 18 sponsored manufacturing innovation institutes, and six additional federal agency partners, creating a whole-of-government, national effort to drive innovation in manufacturing. In 2023, the network worked with over 2,900 member organizations, including more than 1,300 mostly small manufacturers; collaborated on over 920 applied R&D projects; provided over 150,000 people with advanced manufacturing technical skills; and generated investments of $539 million in these activities from state, federal, and industry funds. Join us and learn more.

Boilerplate – Short

Institutes

While each institute is established by a sponsoring federal agency and has a unique advanced manufacturing technology focus and identity, they also seek to advance the bigger Manufacturing USA network mission to improve American manufacturing’s global competitiveness.

When referring to the group of institutes that form the Manufacturing USA network, the following formulations are acceptable:

Institutes in the Manufacturing USA network
The Manufacturing USA network of institutes

To indicate institute affiliation, examples include:

NIIMBL, a proud member of Manufacturing USA^®
NIIMBL, an institute in the Manufacturing USA^® network

Map of the Manufacturing USA institutes as of June 2025

Brand Promise

Together, we are securing America’s future.

Together, we are solving America’s current and future challenges through collaborative manufacturing innovation, workforce education, and supply chain development, thereby strengthening the economy, ensuring our national security, empowering the current and future workforce, and improving our everyday lives.

Logo

The logo reflects the bridge Manufacturing USA builds between people, ideas, and the manufacturing community. The sweeping vertical “M” is complemented by the dynamic red strips, reminiscent of the American flag. Please contact ManufacturingUSA [at] nist.gov (ManufacturingUSA[at]nist[dot]gov) with questions.